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Hi Jeanne,
Thank you for writing!
In order to stay competitive in today’s market we responded to consumer’s requests to improve our product. In addition, the new formula was subject to extensive consumer testing before reaching the retail market place. We were encouraged by the very positive response received from consumers regarding the new formula.
We are sorry to learn that you have not been satisfied with our new formula, however, we appreciate you taking the time to share your thoughts with us. We will certainly advise our Product Development Department of your comments.
Thank you for taking the time to write.
Your friends at Hellmann’s
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I am SO. VERY. UPSET.
Jeanne